Health & Fitness
InPulse, #1 in the US App Store
Scaled a Health & Fitness subscription app to #1 in the US App Store, running $500K+/month across Meta and TikTok on a strict profit-first mandate.
#1
US App Store
Rank
#1 US
Budget
$500K+/mo
Channels
Meta · TikTok
Challenge
Scale a Health & Fitness subscription app in the most competitive UA market there is, US iOS, without letting CAC outrun LTV.
Approach
- Built a multi-channel setup across Meta and TikTok with a profit-first mandate.
- Stood up a creative-testing framework the team ran on for 3+ years.
- Modeled CAC, LTV and payback so spend scaled only where economics held.
Result
- #1 in the US App Store (Health & Fitness).
- $500K+/month deployed profitably across US and EU.
- A creative engine that kept CPA flat as budget climbed.
Let’s talk
Let’s scale your app, profitably.
Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.