Gaming
Idle-Tycoon, 150K installs at 110% D7 ROAS
Drove a casual idle-tycoon title to 150K installs at 110% D7 ROAS through TikTok creative iteration and bid optimization.
110%
D7 ROAS
Installs
150K
D7 ROAS
110%
Channel
TikTok
Challenge
Drive installs for a casual idle-tycoon title while keeping early ROAS positive on a single primary channel.
Approach
- Leaned into TikTok creative iteration as the core growth lever.
- Optimized bids and audiences against D7 ROAS, not install volume.
- Killed losers fast and concentrated budget on proven creative.
Result
- 150K installs acquired.
- 110% D7 ROAS, profitable inside the first week.
- A TikTok creative pattern that kept performing as spend grew.
Let’s talk
Let’s scale your app, profitably.
Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.